| TITLEIST IS 4UP ON THE COMPETITION WITH BRAND NEW STAND BAG |
Titleist has introduced a new, unique product to the golf bag market in the innovative 4UP StaDry stand bag. Having identified a market need for an exceptionally light stand bag that weighs less than 4lbs, the Titleist Golf Gear teams set to work designing a bag that provided all the performance benefits that golfers expect from Titleist, whilst also meeting this new weight objective.
It is this lightweight design that gives the 4UP its unique name, as well as symbolising the four key components that separate the product from its competitors. Alongside being incredibly light, the 4UP’s exceptional durability ensures it will continue to provide excellent performance for the golfer over time, whilst also utilising Titleist’s proven StaDry technology to be 100% waterproof and ensure that it is able to perform through all weather conditions. These three key advantages are all united by the product’s overall design, which combines Titleist’s heritage in exceptional product development, with two distinct colourways to deliver the outstanding performance and quality that is associated with all Titleist products.
With the innovative 4UP StaDry Bag leading the way, the 2016 range of Titleist golf bags provides an exceptional option for every golfer and encompasses the brand’s dedication to producing products that provide the ultimate in quality and reliability, with a continual focus on being at the forefront of developments that deliver real performance benefits. |
The launch of the 4UP bag comes on the back of a fantastic 2015 for the brand, which saw Titleist lead the way in the golf bag market for on and off course sales combined, in terms of value share. Titleist increased their market share by a further 2% making Titleist the number one bag in the market in 2015. These figures demonstrate that Titleist continues to produce golf bags which meet the needs of the dedicated golfer, with the brand becoming the choice of discerning consumers.
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